Quotation Reutterer, Thomas, Natter, Martin. 1998. Analyzing Competitive Market Structures and Consumer Heterogeneity: A Comparison of Simultaneous Approaches. INFORMS Marketing Science Conference on "Marketing Science in a Global Economy", July 10-13, 1998, INSEAD, Fontainebleau, France


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Analyzing Competitive Market Structures and Consumer Heterogeneity: A Comparison of Simultaneous Approaches
Year 1998

Associations

Projects
Adaptive Modelling - Market segmentation and product positioning
Analyzing competitive market structures and consumer heterogeneity: a comparison of simultaneous approaches
People
Natter, Martin (Former researcher)
Reutterer, Thomas (Details)
Organization
Institute for Service Marketing and Tourism IN (Details)
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