Quotation Reutterer, Thomas, Natter, Martin. 1999. Market Segmentation and Competitive Analysis: MULTICLUS versus SOM. 28th EMAC Conference, 11-14 May, 1999, Humboldt-Universit├Ąt zu Berlin, Germany


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Market Segmentation and Competitive Analysis: MULTICLUS versus SOM
Year 1999

Associations

Projects
Adaptive Modelling - Market segmentation and product positioning
Analyzing competitive market structures and consumer heterogeneity: a comparison of simultaneous approaches
People
Natter, Martin (Former researcher)
Reutterer, Thomas (Details)
Organization
Institute for Service Marketing and Tourism IN (Details)
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