Quotation Reutterer, Thomas. 1999. Combined Retail Image and Preferential Store Choice Analysis: A Multi-Method Comparison. 6th Recent Advances in Retailing & Services Science Conference, July 18-21, 1999, Las Croabas, Puerto Rico


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Combined Retail Image and Preferential Store Choice Analysis: A Multi-Method Comparison
Year 1999

Associations

Projects
Adaptive Modelling - Market segmentation and product positioning
People
Reutterer, Thomas (Details)
Organization
Institute for Service Marketing and Tourism IN (Details)
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