Reutterer, Thomas. 1999. Combined Retail Image and Preferential Store Choice Analysis: A Multi-Method Comparison. 6th Recent Advances in Retailing & Services Science Conference, July 18-21, 1999, Las Croabas, Puerto Rico
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Combined Retail Image and Preferential Store Choice Analysis: A Multi-Method Comparison |
| Year | 1999 |
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- Adaptive Modelling - Market segmentation and product positioning
- People
- Reutterer, Thomas (Details)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)