Haller, Thomas, Reutterer, Thomas. 2001. Brand Equity - Bestimmung des Markenwertes. Wirtschaftsforum der Führungskräfte (WdF-Magazin), No. 3/2001, S. 11-16
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Magazine/newspaper article |
| Language | German |
| Title | Brand Equity - Bestimmung des Markenwertes |
| Year | 2001 |
| Date | Jan. 1, 2001 |
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- Reutterer, Thomas (Details)
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- Institute for Marketing and Customer Analytics IN (Details)