Quotation Reutterer, Thomas, Schnedlitz, Peter. 1995. The PROFORM Conception for Coordinating Marketing Activities of Channel-Members in the Austrian Market for Design and High Quality Furniture. CEMS Inter-Faculty Marketing Group (eds.): Reorganizing for customer orientation in international markets projects


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Working/discussion paper, preprint
Language English
Title The PROFORM Conception for Coordinating Marketing Activities of Channel-Members in the Austrian Market for Design and High Quality Furniture
Year 1995

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People
Reutterer, Thomas (Details)
Schnedlitz, Peter (Details)
Organization
Service Marketing and Tourism IN (Details)
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