Reutterer, Thomas, Natter, Martin. 1998. Market Segmentation and Competitive Analysis: A Comparison of Simultaneous Approaches. Working Paper No. 25, Special Research Programme on Adaptive Information Systems and Management in Economics and Management Science, Austrian Science Foundation (FWF) grant SFB#10, December
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Working/discussion paper, preprint |
| Language | English |
| Title | Market Segmentation and Competitive Analysis: A Comparison of Simultaneous Approaches |
| Year | 1998 |
Associations
- Projects
- Adaptive Modelling - Market segmentation and product positioning
- People
- Natter, Martin (Former researcher)
- Reutterer, Thomas (Details)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)