Quotation Reutterer, Thomas, Natter, Martin. 1998. Market Segmentation and Competitive Analysis: A Comparison of Simultaneous Approaches. Working Paper No. 25, Special Research Programme on Adaptive Information Systems and Management in Economics and Management Science, Austrian Science Foundation (FWF) grant SFB#10, December


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Working/discussion paper, preprint
Language English
Title Market Segmentation and Competitive Analysis: A Comparison of Simultaneous Approaches
Year 1998

Associations

Projects
Adaptive Modelling - Market segmentation and product positioning
People
Natter, Martin (Former researcher)
Reutterer, Thomas (Details)
Organization
Institute for Service Marketing and Tourism IN (Details)
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