Quotation Reutterer, Thomas. 1998. Combined Market Structure and Segmentation Analysis Based on Brand Choice Data: Overcoming the Limitations of Conventional Techniques with Topologically Ordered Feature Maps. Report Series No. 16, Special Research Programme on Adaptive Information Systems and Management in Economics and Management Science, Austrian Science Foundation (FWF) grant SFB#10, May


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Working/discussion paper, preprint
Language English
Title Combined Market Structure and Segmentation Analysis Based on Brand Choice Data: Overcoming the Limitations of Conventional Techniques with Topologically Ordered Feature Maps
Year 1998

Associations

Projects
Adaptive Modelling - Market segmentation and product positioning
People
Reutterer, Thomas (Details)
Organization
Institute for Service Marketing and Tourism IN (Details)
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