Reutterer, Thomas. 1997. Using Self-Organizing Feature Maps (SOMs) for Simultaneously Performing Positioning and Segmentation Analysis. In: Viestová, Kristina, Richterová, Kornélia (eds.): Východiská segmentácie trhu - Zborník z medzinárodnej konferencie. Ekonomická univerzita v Bratislave, Slovakia, 92-117, ISBN 80-225-0933-7
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | Using Self-Organizing Feature Maps (SOMs) for Simultaneously Performing Positioning and Segmentation Analysis |
Year | 1997 |
Associations
- Projects
- Analyzing competitive market structures and consumer heterogeneity: a comparison of simultaneous approaches
- People
- Reutterer, Thomas (Details)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)