Quotation Reutterer, Thomas. 1998. Combined Market Structure and Segmentation Analysis Based on Brand Choice Data: Overcoming the Limitations of Conventional Techniques with Topologically Ordered Feature Maps. In: Pelton, Lou E., Schnedlitz, Peter (eds.): Proceedings of the 1998 AMA Marketing Exchange Colloquium, Hilton Hotel, Vienna, 402-417


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Combined Market Structure and Segmentation Analysis Based on Brand Choice Data: Overcoming the Limitations of Conventional Techniques with Topologically Ordered Feature Maps
Year 1998