Reutterer, Thomas, Natter, Martin. 2000. Segmentation Based Competitive Analysis with MULTICLUS and Topology Representing Networks. Computers & Operations Research. Special Issue on Neural Networks for Business Applications, 27, 11-12, 1227-1247
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Computers and Operations Research |
| Citation Index | SCI |
| WU Journalrating 2009 | A |
| WU-Journal-Rating new | FIN-A, INF-A, STRAT-B, WH-B |
| Language | English |
| Title | Segmentation Based Competitive Analysis with MULTICLUS and Topology Representing Networks |
| Year | 2000 |
| Reviewed? | Y |
Associations
- Projects
- Adaptive Modelling - Market segmentation and product positioning
- Analyzing competitive market structures and consumer heterogeneity: a comparison of simultaneous approaches
- People
- Natter, Martin (Former researcher)
- Reutterer, Thomas (Details)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Institute for Production Management (Reiner) (Details)
- Retailing
(Former organization)
- Institute for Production Management (Taudes) (Details)