Quotation Schnedlitz, Peter, Reutterer, Thomas, Joos, Walter. 2001. Data-Mining und Sortimentsverbundanalyse im Einzelhandel. In: Hippner, Hajo, K├╝sters, Ulrich, Meyer, Matthias, Wilde, Klaus D. (Hrsg.): Handbuch Data Mining im Marketing. Knowledge Discovery in Marketing Databases. 951-970, Wiesbaden: Vieweg Verlag


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language German
Title Data-Mining und Sortimentsverbundanalyse im Einzelhandel
Year 2001
Reviewed? Y

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Reutterer, Thomas (Details)
Schnedlitz, Peter (Details)
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Service Marketing and Tourism IN (Details)
Retailing (Former organization)
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