Buchta, Christian, Reutterer, Thomas. 2000. Segmentation and positioning analysis of competitive retail markets based on binary store image and preference data. In: Buchta, Christian, Dolnicar, Sara, Reutterer, Thomas (eds.): A Nonparametric Approach to Perceptions-Based Market Segmentation: Applications. 73-142, Wien, New York: Springer-Verlag
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Chapter in edited volume |
Language | English |
Title | Segmentation and positioning analysis of competitive retail markets based on binary store image and preference data |
Year | 2000 |
Associations
- Projects
- Adaptive Modelling - Market segmentation and product positioning
- People
- Buchta, Christian (Former researcher)
- Reutterer, Thomas (Details)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Retailing
(Former organization)
- Tourism and Leisure Studies (Former organization)