Buchta, Christian, Reutterer, Thomas. 2000. Segmentation and positioning analysis of competitive retail markets based on binary store image and preference data. In: Buchta, Christian, Dolnicar, Sara, Reutterer, Thomas (eds.): A Nonparametric Approach to Perceptions-Based Market Segmentation: Applications. 73-142, Wien, New York: Springer-Verlag
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | English |
| Title | Segmentation and positioning analysis of competitive retail markets based on binary store image and preference data |
| Year | 2000 |
Associations
- Projects
- Adaptive Modelling - Market segmentation and product positioning
- People
- Buchta, Christian (Details)
- Reutterer, Thomas (Details)
- Organization
- Institute for Service Marketing and Tourism IN (Details)
- Retailing
(Former organization)
- Tourism and Leisure Studies (Former organization)