Buchta, Christian, Dolnicar, Sara, Reutterer, Thomas (eds.). 2000. A Nonparametric Approach to Perceptions-Based Market Segmentation: Applications. Interdisciplinary Studies in Economics and Management, 142 p., Wien, New York: Springer, ISBN 3-211-83474-5
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Edited book (editorship) |
| Language | English |
| Title | A Nonparametric Approach to Perceptions-Based Market Segmentation: Applications |
| Year | 2000 |
Associations
- Projects
- Adaptive Modelling - Market segmentation and product positioning
- People
- Reutterer, Thomas (Details)
- Buchta, Christian (Former researcher)
- Dolnicar, Sara (Former researcher)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Retailing
(Former organization)
- Tourism and Leisure Studies (Former organization)