Quotation Koller, Veronika. 2002. 'Brothers in Arms': Hybrid metaphoric construction of brands in Relationship Marketing discourse. Conference on Metaphor in Language and Thought, Sáo Paulo, 21-25 October


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title 'Brothers in Arms': Hybrid metaphoric construction of brands in Relationship Marketing discourse
Year 2002

Associations

People
Koller, Veronika (Former researcher)
Organization
Institute for English Business Communication (Former organization)
Institute for English Business Communication (Mautner) (Details)
Institute for English Business Communication (Köster) (Details)
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