Quotation Sinkovics, R., Stöttinger, B.. 1998. The transfer of socio-psychological concepts such as consumer ethnocentric tendencies (CET) across cultural boundaries - guidelines and implications for international marketing research. 3rd Annual CEMS Conference, 7.-9. May, Louvain-la-Neuve


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Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title The transfer of socio-psychological concepts such as consumer ethnocentric tendencies (CET) across cultural boundaries - guidelines and implications for international marketing research
Year 1998

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Stöttinger, Barbara (Details)
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