Quotation Holzmüller, H.H., Stöttinger, B.. 1998. A pragmatic concept for developing the cultural sensitivity of marketing managers. 27th EMAC Annual Conference (European Marketing Academy), Mai 1998, Stockholm


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title A pragmatic concept for developing the cultural sensitivity of marketing managers
Year 1998

Associations

People
Stöttinger, Barbara (Details)
Google Scholar: Search