Quotation Stöttinger, B., Holzmüller, H.H.. 2001. International Marketing Managers' Cultural Sensitivity - Relevance, Training Requirements and a Pragmatic Training Concept. Marketing Working Paper Series, No. 2, University of Dortmund


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Working/discussion paper, preprint
Language English
Title International Marketing Managers' Cultural Sensitivity - Relevance, Training Requirements and a Pragmatic Training Concept
Year 2001

Associations

People
Stöttinger, Barbara (Details)
Google Scholar: Search