Quotation Holzmüller, H.H., Stöttinger, B.. 2001. International Marketing Managers' Cultural Sensitivity: Relevance, Training Requirements and a Pragmatic Training Concept. International Business Review, 10, 6, 597-614


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal International Business Review
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new STRAT-B, WH-B
Language English
Title International Marketing Managers' Cultural Sensitivity: Relevance, Training Requirements and a Pragmatic Training Concept
Year 2001
Reviewed? Y

Associations

People
Stöttinger, Barbara (Details)
Organization
Advertisitng and Market Research (Former organization)
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