Quotation Holzmüller, H.H., Stöttinger, B.. 2003. International Marketing Managers' Cultural Sensitivity: Relevance, Training Requirements and a Pragmatic Training Concept. In: Redding, G., Stening, B. W. (eds.): Cross-Cultural Management, Edward Elgar Publishing Ltd., Cheltenham (forthcoming)


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title International Marketing Managers' Cultural Sensitivity: Relevance, Training Requirements and a Pragmatic Training Concept
Year 2003
Reviewed? Y

Associations

People
Stöttinger, Barbara (Details)
Organization
Advertisitng and Market Research (Former organization)
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