Otter, Thomas. 2001. Conjointanalyse zur Messung und Erklärung von Markenwert. Forschungsergebnisse der WU, Wien: Facultas
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Book (monograph) |
| Language | German |
| Title | Conjointanalyse zur Messung und Erklärung von Markenwert |
| Year | 2001 |
Associations
- People
- Otter, Thomas (Former researcher)
- Organization
- Advertising and Market Research (Former organization)