Quotation Floh, A., Treiblmaier, H.. 2002. The Evolution of Relationship Marketing: Identification of the main Factors supporting the Development of Relationship Marketing . International Colloquium in Relationship Marketing, September


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title The Evolution of Relationship Marketing: Identification of the main Factors supporting the Development of Relationship Marketing
Year 2002

Associations

People
Treiblmaier, Horst (Former researcher)
Floh, Arne (Details)
Organization
Marketing (Former organization)
Information Technology in Business (Former organization)
Wirtschaftsinformatik und Neue Medien (Neumann) (Former organization)
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