Quotation Strebinger, Andreas. 2002. B.A.S.E. - A Brand-Architecture Strategy Explorer. Proceedings of the European Applied Business Research Conference 2002, Littleton (CO): Western Academic Press, Art. # 133


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title B.A.S.E. - A Brand-Architecture Strategy Explorer
Year 2002

Associations

Projects
Brand architecture, brand portfolios: Managing more than one brand
People
Strebinger, Andreas (Former researcher)
Organization
Advertising and Market Research (Former organization)
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