Quotation Sinkovics, R., Stöttinger, B., Schlegelmilch, B.B., Ram, S.. 2002. Reluctance to Use Technology-Related Products: Development of a Technophobia Scale. Thunderbird International Business Review, 44, 4, 477-494


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Thunderbird International Business Review
WU-Journal-Rating new STRAT-C
Language English
Title Reluctance to Use Technology-Related Products: Development of a Technophobia Scale
Year 2002
Reviewed? Y

Associations

People
Schlegelmilch, Bodo B. (Details)
Stöttinger, Barbara (Details)
Organization
Advertising and Market Research (Former organization)
International Marketing Management IN (Details)
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