Quotation Madlberger, Maria/Kotzab, Herbert/Alvarado, Ursula. 2001. Developing and Managing Channel Relationship in the Grocery Industry: The Case of Efficient Consumer Response. Präsentation auf der Tagung IV Forum International sobre Las Ciencias, las Téchnicas y el Arte Aplicadas al Marketing, 28. - 30. November 2001, Madrid, B.G. Teubner


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Developing and Managing Channel Relationship in the Grocery Industry: The Case of Efficient Consumer Response
Year 2001

Associations

People
Madlberger, Maria (Details)
Kotzab, Herbert (Former researcher)
Organization
Information Technology in Business (Former organization)
Wirtschaftsinformatik und Neue Medien (Neumann) (Former organization)
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