Kotzab, Herbert/Madlberger, Maria/Alvarado, Ursula. 2001. Developing and Managing Channel Relationship in the Grocery Industry: The Case of Efficient Consumper Response. In: Ortega Martinez, Enrique/González, Ruiz, Ladislao/Pérez del Campo, Enrique (Hrsg.): IV Forum International sobre Las Ciencias, las Técnicas y el Arte Aplicadas al Marketing, Best Papers Proceedings, 28.-30. November 2001, in Madrid, B.G. Teubner
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Developing and Managing Channel Relationship in the Grocery Industry: The Case of Efficient Consumper Response |
| Year | 2001 |
Associations
- People
- Madlberger, Maria (Former researcher)
- Kotzab, Herbert (Former researcher)
- Organization
- Information Technology in Business
(Former organization)
- Retailing (Former organization)
- Wirtschaftsinformatik und Neue Medien (Neumann) (Former organization)
- Retailing (Former organization)