Quotation Kotzab, Herbert/Madlberger, Maria/Alvarado, Ursula. 2001. Developing and Managing Channel Relationship in the Grocery Industry: The Case of Efficient Consumper Response. In: Ortega Martinez, Enrique/González, Ruiz, Ladislao/Pérez del Campo, Enrique (Hrsg.): IV Forum International sobre Las Ciencias, las Técnicas y el Arte Aplicadas al Marketing, Best Papers Proceedings, 28.-30. November 2001, in Madrid, B.G. Teubner


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Developing and Managing Channel Relationship in the Grocery Industry: The Case of Efficient Consumper Response
Year 2001

Associations

People
Madlberger, Maria (Former researcher)
Kotzab, Herbert (Former researcher)
Organization
Information Technology in Business (Former organization)
Retailing (Former organization)
Wirtschaftsinformatik und Neue Medien (Neumann) (Former organization)
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