Schuh, Arnold. 2001. Marketing Strategies of Western Firms for Central and Eastern Europe: The Logic behind the Bias towards International Marketing Program Standardization. In: Ferencikova, S. et al. (Hrsg.): Slovakia in International Trade and Business - Proceedings, University of Economics in Bratislava, Faculty of Commerce, 50-55
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Marketing Strategies of Western Firms for Central and Eastern Europe: The Logic behind the Bias towards International Marketing Program Standardization |
| Year | 2001 |
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- Schuh, Arnold (Details)
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- Marketing (Former organization)