Quotation Schuh, Arnold. 2001. Marketing Strategies of Western Firms for Central and Eastern Europe: The Logic behind the Bias towards International Marketing Program Standardization. In: Ferencikova, S. et al. (Hrsg.): Slovakia in International Trade and Business - Proceedings, University of Economics in Bratislava, Faculty of Commerce, 50-55


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Marketing Strategies of Western Firms for Central and Eastern Europe: The Logic behind the Bias towards International Marketing Program Standardization
Year 2001

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Schuh, Arnold (Details)
Organization
Marketing (Former organization)
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