Quotation Schuh, Arnold, Damova, E.. 2001. Market Entry and Marketing Strategies of Western FMCG-firms in Bulgaria. In: Chadraba, P., Springer, R. (eds.): Proceedings of the 9 th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, Paper 11


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Market Entry and Marketing Strategies of Western FMCG-firms in Bulgaria
Year 2001

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Schuh, Arnold (Details)
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Marketing (Former organization)
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