Schuh, Arnold, Damova, E.. 2001. Market Entry and Marketing Strategies of Western FMCG-firms in Bulgaria. In: Chadraba, P., Springer, R. (eds.): Proceedings of the 9 th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, Paper 11
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Market Entry and Marketing Strategies of Western FMCG-firms in Bulgaria |
| Year | 2001 |
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- People
- Schuh, Arnold (Details)
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- Marketing (Former organization)