Quotation Hruschka, H., Heimel, J.P., Natter, M., Taudes, A.. 1997. Using Neural Networks to Analyse Brand Choice in Marketing Research. Proceedings of the VIII International Symposium on Applied Stochastic Models and Data Analysis: The Ins and Outs of Solving Real Problems, June 11-14, 1997, Anacapri, Italia


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Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Using Neural Networks to Analyse Brand Choice in Marketing Research
Year 1997

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Natter, Martin (Former researcher)
Taudes, Alfred (Details)
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