Hruschka, H., Heimel, J.P., Natter, M., Taudes, A.. 1997. Connectionist and Logit Models of Brand Choice. Proceedings of 26th EMAC Conference, Warwick Business School, 20-23 May 1997
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | Connectionist and Logit Models of Brand Choice |
Year | 1997 |
Associations
- People
- Natter, Martin (Former researcher)
- Taudes, Alfred (Details)