Starjournal Quotation Wagner, U., Taudes, A.. 1985. EXORB: A Program System to Examine the Order of Individual Brand Choice Processes. Journal of Marketing Research, 22 (2), 218-219


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Marketing Research (JMR)
Citation Index SSCI
WU Journalrating 2009 A+
Starjournal Y
Language English
Title EXORB: A Program System to Examine the Order of Individual Brand Choice Processes
Year 1985
Reviewed? Y

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Taudes, Alfred (Details)
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