Quotation Wagner, U., Taudes, A.. 1991. Microdynamics of New Product Purchase: a Model Incorporating both Marketing and Consumer-specific Variables. International Journal of Marketing, 8 (3), 223-249


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Status of publication Published
Affiliation WU
Type of publication Journal article
Language English
Title Microdynamics of New Product Purchase: a Model Incorporating both Marketing and Consumer-specific Variables
Year 1991

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Taudes, Alfred (Details)
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