Quotation Wagner, U., Taudes, A.. 1991. Microdynamics of New Product Purchase: a Model Incorporating both Marketing and Consumer-specific Variables. International Journal of Marketing, 8 (3), 223-249


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Language English
Title Microdynamics of New Product Purchase: a Model Incorporating both Marketing and Consumer-specific Variables
Year 1991

Associations

People
Taudes, Alfred (Details)
Google Scholar: Search