Wagner, U., Taudes, A.. 1991. Microdynamics of New Product Purchase: a Model Incorporating both Marketing and Consumer-specific Variables. International Journal of Marketing, 8 (3), 223-249
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Journal article |
Language | English |
Title | Microdynamics of New Product Purchase: a Model Incorporating both Marketing and Consumer-specific Variables |
Year | 1991 |