Wagner, U., Taudes, A.. 1989. Extending the Polya Model to Include Consumer-specific Variables. Marketing-Arbeitspapiere der Wirtschaftsuniversität, Heft 3
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Working/discussion paper, preprint |
Language | English |
Title | Extending the Polya Model to Include Consumer-specific Variables |
Year | 1989 |