Wagner, U., Taudes, A.. 1989. Extending the Polya Model to Include Consumer-specific Variables. Marketing-Arbeitspapiere der Wirtschaftsuniversität, Heft 3
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Working/discussion paper, preprint |
| Language | English |
| Title | Extending the Polya Model to Include Consumer-specific Variables |
| Year | 1989 |