Starjournal Quotation Wagner, U., Taudes, A.. 1986. A Multivariate Polya Model of Brand Choice and Purchase Incidence. Marketing Science, 5 (3), 219-244


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Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Marketing Science
Citation Index SSCI
WU Journalrating 2009 A+
Starjournal Y
Language English
Title A Multivariate Polya Model of Brand Choice and Purchase Incidence
Year 1986
Reviewed? Y

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Taudes, Alfred (Details)
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