Wagner, U., Taudes, A.. 1986. A Multivariate Polya Model of Brand Choice and Purchase Incidence. Marketing Science, 5 (3), 219-244
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Journal article |
Journal | Marketing Science |
Citation Index | SSCI |
WU Journalrating 2009 | A+ |
Starjournal | Y |
Language | English |
Title | A Multivariate Polya Model of Brand Choice and Purchase Incidence |
Year | 1986 |
Reviewed? | Y |