Quotation Otter, Th., Tüchler, R., Frühwirth-Schnatter, S.. 2001. Capturing Consumer Heterogeneity in Metric Conjoint Analysis Using Bayesian Mixture Models. Working Paper, Vienna University of Economics and Business Administration


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Working/discussion paper, preprint
Language English
Title Capturing Consumer Heterogeneity in Metric Conjoint Analysis Using Bayesian Mixture Models
Year 2001