Starjournal Quotation Mazanec, Josef A.. 1986. A Decision Support System for Optimizing Advertising Policy of a National Tourist Office: Model Outline and Case Study. International Journal of Research in Marketing, 3, 2, pp. 63-77


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Status of publication Published
Affiliation WU
Type of publication Journal article
Journal International Journal of Research in Marketing
Citation Index SSCI
WU Journalrating 2009 A+
Starjournal Y
Title A Decision Support System for Optimizing Advertising Policy of a National Tourist Office: Model Outline and Case Study
Year 1986
Reviewed? Y

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Mazanec, Josef (Details)
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