Quotation Mazanec, Josef A.. 1986. Allocating an Advertising Budget to International Travel Markets. Annals of Tourism Research, 13, 4, pp. 609-634


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Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Annals of Tourism Research
Citation Index SSCI
WU-Journal-Rating new WH-A
Title Allocating an Advertising Budget to International Travel Markets
Year 1986
Reviewed? Y

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Mazanec, Josef (Details)
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