Mazanec, Josef A.. 1986. Allocating an Advertising Budget to International Travel Markets. Annals of Tourism Research, 13, 4, pp. 609-634
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Journal article |
Journal | Annals of Tourism Research |
Citation Index | SSCI |
WU-Journal-Rating new | WH-A |
Title | Allocating an Advertising Budget to International Travel Markets |
Year | 1986 |
Reviewed? | Y |