Quotation Mazanec, Josef A.. 1987. Review article of L. Müller-Hagedorn: Das Konsumentenverhalten / Consumer Behavior, the Basis for Market Research, Wiesbaden 1986. International Journal of Research in Marketing, 4, 1/1987, pp. 59-62


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Book or article review
Title Review article of L. Müller-Hagedorn: Das Konsumentenverhalten / Consumer Behavior, the Basis for Market Research, Wiesbaden 1986
Year 1987

Associations

People
Mazanec, Josef (Details)
Google Scholar: Search