Mazanec, Josef A.. 1987. Review article of L. Müller-Hagedorn: Das Konsumentenverhalten / Consumer Behavior, the Basis for Market Research, Wiesbaden 1986. International Journal of Research in Marketing, 4, 1/1987, pp. 59-62
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Book or article review |
| Title | Review article of L. Müller-Hagedorn: Das Konsumentenverhalten / Consumer Behavior, the Basis for Market Research, Wiesbaden 1986 |
| Year | 1987 |