Mazanec, Josef A.. 1985. Combining Decision Calculus and Dynamic Programming Procedures in Travel Marketing Decision Making. A Model Outline. In: N. K. Malhotra (ed.): Development in Marketing Science. Proceedings, Academy of Marketing Science Annual Conference 1985, Vol. VIII, pp. 485-489
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Title | Combining Decision Calculus and Dynamic Programming Procedures in Travel Marketing Decision Making. A Model Outline |
| Year | 1985 |