Mazanec, Josef A.. 1994. Consumer Behavior (revised version for the 2nd edition). In: St. Witt and L. Moutinho (eds.): Tourism Marketing and Management Handbook. pp. 293-299, Prentice Hall, Hertfordshire
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Encyclopedia article |
Language | English |
Title | Consumer Behavior (revised version for the 2nd edition) |
Year | 1994 |