Quotation Mazanec, Josef A.. 1994. International Tourism Marketing - Adapting the Growth Share Matrix. In: J. Montana (ed.): Marketing in Europe, Case Studies. pp. 184-203, Sage Publications, London


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Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title International Tourism Marketing - Adapting the Growth Share Matrix
Year 1994

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Mazanec, Josef (Details)
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