Mazanec, Josef A.. 1994. International Tourism Marketing - Adapting the Growth Share Matrix. In: J. Montana (ed.): Marketing in Europe, Case Studies. pp. 184-203, Sage Publications, London
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | English |
| Title | International Tourism Marketing - Adapting the Growth Share Matrix |
| Year | 1994 |