Mazanec, Josef A.. 1998. International Tourism Marketing: A Multi-Factor Portfolio Model. In: Hartvig-Larsen, H. (ed.): Teaching Manual for Cases in Marketing. pp. 101-127, Sage Publications, London
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | English |
| Title | International Tourism Marketing: A Multi-Factor Portfolio Model |
| Year | 1998 |