Quotation Mazanec, Josef A.. 1998. International Tourism Marketing: A Multi-Factor Portfolio Model. In: Hartvig-Larsen, H. (ed.): Teaching Manual for Cases in Marketing. pp. 101-127, Sage Publications, London


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Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title International Tourism Marketing: A Multi-Factor Portfolio Model
Year 1998

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Mazanec, Josef (Details)
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