Quotation Kreuz, P., Schlegelmilch, B.B.. 2001. Strategic Innovation: Rethinking the Conventional Logic of Marketing Strategy. Proceedings of the European Marketing Academic (EMAC) Conference, Bergen, Norwegen


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Strategic Innovation: Rethinking the Conventional Logic of Marketing Strategy
Year 2001

Associations

People
Kreuz, Peter (Former researcher)
Schlegelmilch, Bodo B. (Details)
Organization
Advertisitng and Market Research (Former organization)
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