Wöber, Karl W., Grabler, Klaus, Jeng, J.-M.. 2000. Marketing Professionalism of Cultural Institutions in Europe. Journal of Euromarketing, 9, 4, 33-55
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Journal of Euromarketing |
| Language | English |
| Title | Marketing Professionalism of Cultural Institutions in Europe |
| Year | 2000 |
| Reviewed? | Y |
Associations
- Projects
- Marketing strategies of cultural institutions in Europe
- People
- Grabler, Klaus (Former researcher)
- Wöber, Karl (Former researcher)
- Organization
- Tourism and Leisure Studies (Former organization)