Wöber, Karl W., Grabler, Klaus, Jeng, J.-M.. 2000. Marketing Professionalism of Cultural Institutions in Europe. Journal of Euromarketing, 9, 4, 33-55
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Journal article |
Journal | Journal of Euromarketing |
Language | English |
Title | Marketing Professionalism of Cultural Institutions in Europe |
Year | 2000 |
Reviewed? | Y |
Associations
- Projects
- Marketing strategies of cultural institutions in Europe
- People
- Grabler, Klaus (Former researcher)
- Wöber, Karl (Former researcher)
- Organization
- Tourism and Leisure Studies (Former organization)