Quotation Wöber, Karl W., Grabler, Klaus, Jeng, J.-M.. 2000. Marketing Professionalism of Cultural Institutions in Europe. Journal of Euromarketing, 9, 4, 33-55


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Euromarketing
Language English
Title Marketing Professionalism of Cultural Institutions in Europe
Year 2000
Reviewed? Y

Associations

Projects
Marketing strategies of cultural institutions in Europe
People
Grabler, Klaus (Former researcher)
Wöber, Karl (Former researcher)
Organization
Tourism and Leisure Studies (Former organization)
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