Quotation Dolnicar, Sara. 2001. Getting more out of three way data - simultaneous market segmentation and positioning applying perceptions based market segmentation (PBMS). EMAC 2001, Bergen, Norway, Mai 8-11, 2001


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Getting more out of three way data - simultaneous market segmentation and positioning applying perceptions based market segmentation (PBMS)
Year 2001

Associations

Projects
Adaptive Modelling - Market segmentation and product positioning
People
Dolnicar, Sara (Former researcher)
Organization
Tourism and Leisure Studies (Former organization)
Google Scholar: Search