Quotation Dolnicar, Sara, Leisch, F.. 2001. Knowing what you get - a conceptual clustering framework for increased transparency of market segmentation studies. Abstract Proceedings of the Marketing Science 2001, 88-89


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Knowing what you get - a conceptual clustering framework for increased transparency of market segmentation studies
Year 2001

Associations

Projects
Adaptive Modelling - Market segmentation and product positioning
People
Dolnicar, Sara (Former researcher)
Organization
Tourism and Leisure Studies (Former organization)
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