Quotation Dolnicar, Sara. 2001. Getting more out of three way data - simultaneous market segmentation and positioning applying perceptions based market segmentation (PBMS). CD Proceedings of EMAC 2001


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Getting more out of three way data - simultaneous market segmentation and positioning applying perceptions based market segmentation (PBMS)
Year 2001

Associations

Projects
Adaptive Modelling - Market segmentation and product positioning
People
Dolnicar, Sara (Former researcher)
Organization
Tourism and Leisure Studies (Former organization)
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