Quotation Dolnicar, Sara. 2001. Getting more out of three way data - simultaneous market segmentation and positioning applying perceptions based market segmentation (PBMS). Report #54, May 2001, SFB 'Adaptive Information Systems and Modeling in Economics and Management Science', Vienna


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Working/discussion paper, preprint
Language English
Title Getting more out of three way data - simultaneous market segmentation and positioning applying perceptions based market segmentation (PBMS)
Year 2001

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Adaptive Modelling - Market segmentation and product positioning
People
Dolnicar, Sara (Former researcher)
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