Dolnicar, Sara, Leisch, F.. 2001. Behavioral Market Segmentation Using the Bagged Clustering Approach Based on Binary Guest Survey Data - Exploring and Visualizing Unobserved Heterogeneity. Report #53, May 2001, SFB 'Adaptive Information Systems and Modeling in Economics and Management Science', Vienna
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Working/discussion paper, preprint |
| Language | English |
| Title | Behavioral Market Segmentation Using the Bagged Clustering Approach Based on Binary Guest Survey Data - Exploring and Visualizing Unobserved Heterogeneity |
| Year | 2001 |
Associations
- Projects
- Adaptive Modelling - Market segmentation and product positioning
- People
- Dolnicar, Sara (Former researcher)