Quotation Dolnicar, Sara, Leisch, F.. 2001. Behavioral Market Segmentation Using the Bagged Clustering Approach Based on Binary Guest Survey Data: Exploring and Visualizing Unobserved Heterogeneity. In: Mazanec, J. A., Crouch, G. I., Brent Ritchie, J. R., Woodside, A. G. (eds.): Consumer Psychology of Tourism, Hospitality and Leisure. Volume 2, 243-252, CAB International, New York


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Behavioral Market Segmentation Using the Bagged Clustering Approach Based on Binary Guest Survey Data: Exploring and Visualizing Unobserved Heterogeneity
Year 2001

Associations

Projects
Adaptive Modelling - Market segmentation and product positioning
People
Dolnicar, Sara (Former researcher)
Organization
Tourism and Leisure Studies (Former organization)
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