Dolnicar, Sara, Leisch, F.. 2001. Behavioral Market Segmentation Using the Bagged Clustering Approach Based on Binary Guest Survey Data: Exploring and Visualizing Unobserved Heterogeneity. In: Mazanec, J. A., Crouch, G. I., Brent Ritchie, J. R., Woodside, A. G. (eds.): Consumer Psychology of Tourism, Hospitality and Leisure. Volume 2, 243-252, CAB International, New York
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | English |
| Title | Behavioral Market Segmentation Using the Bagged Clustering Approach Based on Binary Guest Survey Data: Exploring and Visualizing Unobserved Heterogeneity |
| Year | 2001 |
Associations
- Projects
- Adaptive Modelling - Market segmentation and product positioning
- People
- Dolnicar, Sara (Former researcher)
- Organization
- Tourism and Leisure Studies (Former organization)