Quotation Strebinger, Andreas, Otter, Thomas. 2001. Double Heterogeneity in Brand Consciousness. In: Scott, Adrian J. (Hrsg.): Environment and Wellbeing, Conference Proceedings of the XXVI Colloquium on Research in Economic Psychology, Bath (UK), 290-293


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Double Heterogeneity in Brand Consciousness
Year 2001

Associations

Projects
Brand equity
People
Otter, Thomas (Former researcher)
Strebinger, Andreas (Former researcher)
Organization
Advertising and Market Research (Former organization)
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